modebranchen.NU no. 3 / July/August 2014 | Page 21

Steve Madden / Excitt / retail price 79,95 EUR future strategy, but given the performance mark and Finland, Norway following later amongst retailers and pure online distri of the company and their brands you can this year. We are teaming up with bloggers, butors on what distribution model works expect them to stay one of the leading shoe trade shows, retailers to further launch the companies of the world. iconic brand in these regions. I must say the companies that adopt themselves to what Internationally, Steve Madden has a presence in over 55 countries. What I knew the Scandinavian women are trend the customer wants will be in the lead, no aware and open to American brands, but matter what their model is. wise? What are the plans for Scandinavia? clearly missing a shoe brand like ours here. I can’t speak for the rest of the world but it’s Steve Madden do business in whole sale, retail and online. How do you see the perspectives It’s you and me as a consumer who decide clear his success in America is spreading fast across the globe. For Scandinavia, we ever. Some companies will disappear, but see 2014 as the most important year. The Steve Madden webshop (www.stevemad what we want and where, now more than maybe that’s a good thing. For the brands, it