Artikel/article
Mode fra Toronto giver
frisk pust til danske tøjbutikker
brand på det danske marked.Allerede efter otte måneder ligger de
farverige designs hos 30 forhandlere spredt over hele landet.
After only eight months in Denmark the colourful Picadilly design
is already represented in 30 Danish fashion stores.
By Helle Mathiesen
De danske modebutikker
har be-
- Picadilly er en oplagt mulighed for at få et
-
hov for nye spændende brands i sortimen-
frisk pust ind i butikken. Canadierne pro-
tory, Picadilly has been successfully rein-
tet, hvis de skal fastholde forbrugernes
ducerer overskuelige, men iøjnefaldende
venting its styles year after year. Today the
brand is an internationally acclaimed dis-
interesse. Det vurderer en af branchens
erfarne agenter, Jimmy Sejthen.
halve år, fortæller Jimmy Sejthen, der står
tinctive lifestyle-label. Picadilly has a large
- Netop i svære tider skal der noget ekstra
klar til at vise indkøbere Picadillys nye kol-
variety of themes in every collection and a
Se også www.picadillyfashions.com
The Hot Styles collections have been a
til for at bevare kundernes interesse. Det
butikken, men der skal også være plads til
success around the globe. Each collection
overraskelser. Kunderne har behov for at
offers a wide range of models for every
opleve, at der sker en kontinuerlig forny-
About Picadilly
else i sortimentet, siger Jimmy Sejthen, der
Picadilly represents a global wholesale
occasion and is created to respond to the
The customers are always in spotlight and
Picadilly-kollektion ud til butikkerne.
All styles offer a high level of comfort and
Nye detaljer og farver
and consumer preferences in key markets
Picadilly manufactures exclusively in Cana-
- Picadilly designes og produceres i Canada,
og det skiller sig ud fra mængden af mærker
style, which has given international recognition. They offer a broad collection that
The manufacturing is directly controlled
pangfarver - og med mange spændende de-
embodies a mix of lifestyle separates for
and the team can react anytime on new de-
taljer, konstaterer Jimmy Sejthen, der også
both day and evening.
velopments.
har Luisa Cerano, Lebek, Anna Montana og
Picadilly was founded by Jacob Dombrowsky
The manufacturing procedures are carefully followed, and thus Picadilly is able to
Milano Italy i sit agentur.
Jimmy Sejthen fremhæver endvidere Pi-
District and has grown to become one of the
meet and deliver "on time" large volume de-
cadillys høje kvalitets- og serviceniveau
most successful apparel manufacturers in
mand orders. Furthermore the meticulous-
samt en fyldig pakke med diverse visuel
Canada. Innovation, creativity, and attrac-
ly monitored manufacturing procedures
markedsføring som gode argumenter for, at
tion to the allure of greater designs, allows
value to the clientele.
indkøberne skal lægge vejen forbi Picadilly
på CIFF.
_146
stylish, yet casual clothing.