Med SuperEgo får vi nu en rigtig stærk
Jesper Andersen
Summary
According to psychoanalyst, Freud, superego is a part
available at a commercial price range. Our tops will also
receive extra attention when it comes to design. Inspired
a trendy part of the wardrobe for fashion-conscious
by European street fashion combined with simple design
Fashion Brands Inc.
a strong presence in the market. We have the setup to
Success with the NOOS (never-out-of-stock) concept
- From here on out, each brand will focus on what it
interested in, says Jesper Andersen, product manager at
does best. ID Denim will become a NOOS-basic con-
SuperEgo. Together with designer Pia Møller, he develops four SuperEgo collections per year.
prices and, of course, day-to-day delivery. The NOOS
Jacob Berend Aaberg is product manager for ID Denim
concept features: jeans, T-shirts, sweatshirts, tights
NOOS.
Pia Møller, Jacob Berend Aaberg and Jesper Andersen
some of the best prices in the market.
have been working together for many years and make
SuperEgo is the name of the ID Denim fashion collec-
a strong team.
Experience both SuperEgo and ID Denim at CIFF in
5-pocket jeans line with advanced washes and cool de-
_116
Bella Center, stand no. B4-030.