Artikel/article
In total, XO – and the brand
Container, which is designed
in and sold from the same
fashion house – is represented on 14 markets. A few
years ago, the company was
only active on four markets,
indicating a fast-paced development for the Danish design
company, which has made
massive investments.
- Now, we are ready to reap
the fruits of our work of
building up a new brand from
scratch and establishing sales
setups on the international
markets. Fortunately, we are
in the favourable situation
that our consumers are very
loyal – one purchase usually
wins her over. We have many
loyal consumers who swear
by Container and XO XtraOrdinary and we are looking
forward to expanding the
group of fans in Denmark
and abroad, says Jan Geisler,
who will be present at CIFF
in Copenhagen together with
agents and the rest of the
sales team.
Container exhibits at stand
C2-018A and XO XtraOrdinary at stand C2-018B
at CIFF in Copenhagen.
XO XtraOrdinary values
Simple and timeless design / targeted
the modern, urban woman / good energy /
the meaningful and healthy life / high quality
/ elegant fabrics / production in Europe /
craftsmanship / comfort / honest clothing
/ suits different activities of everyday life:
From yoga class to business meetings /
contemporary Scandinavian style
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XO XtraOrdinary
Anita Holk, the Scandinavian