Artikel/article
During Copenhagen Fashion
Week, MyTrnd.com is exclusive
partner with the two fairs Gallery
and Vision and will attend the Copenhagen-based jewellery fair CPHJWS
on 22-24 August as well.
Thomas Weikop
Helle Mathiesen
Adding value for fashion buyers
ble for all international fashion buyers to
MyTrnd.com’s user base currently con
The free Danish fashion magazine, NU,
go through the articles and read about the
sists of fashion buyers from independent
shares the same mission and has just en
fashion industry’s latest news. I see great
stores as well as buyers from many large
tered into a partnership with Mytrnd.com.
potential in the partnership with MyTrnd
The issue of NU that centres on Copenhagen
because the NU magazine will now be avail
stores – such as Macy’s, Magasin du Nord,
Fashion Week has a circulation of 11,000
able for all of the 30,000 international fash
La Rinascente and Amazon, which can use
and the issue with Berlin Fashion Week as a
ion professionals who visit the site every
focal point has a circulation of 6,000.
month, says publisher and chief editor of
stores, whereas journalists from other in
the NU magazine, Helle Mathiesen.
ternational fashion magazines such as Van
ity Fair, ELLE and Harpers Baazaar use the
a tangible tool that both provides them
with inspirational content and gives them
a general overview of the fashion week,
but unfortunately it is quite expensive to
bring value to professional buyers, fashion
mail the magazines to the stores. The new
brands and media in the fashion industry,
partnership with MyTrnd makes it possi
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from the partnership in many ways and
says Thomas Weikop.
overview of the fashion scene.