Artikel/article
Contact MW Brands
t: +32 89 77 01 51 /
m: [email protected] /
www.mwbrands.eu
I believe Steve Madden is one of the better
right energy from it to do even better. For
idea of who will
examples on how to market a brand and
example the effect of the movie The Wolf
be the next ‘hit’. So
you’ll see us doing this within this market
of Wall Street in Europe was very positive
he opens his mar
in the next seasons.
for the brand (Steve Madden played by Jake
keting channels for
Hoffman is featured in the Martin Scorsese
emerging artist across
The founder of the eponymous US
footwear brand has had a colourful
past – how do you deal with that?
We have ne
ver had more requests from new retailers.
the globe. Linking the artist to
the Steve Madden brand helps to build the
brand and helps the artist. Remarkable for
Whatever people experienced in their past
Why is it important to Steve Madden
to link music and fashion? As I mentio
Goulding, Katy Perry, Emili Sandé before
the future. Looking at Steve’s success now,
ned earlier, the goal for us is to be where our
their big break.
I am convinced he managed to turn a set
target group is. Well, that’s exactly what
back into something positive and he got the
Steve does. As with shoes he has a good
I knew the Scandinavian women are trend
aware and open to American brands, but lookmissing a shoe brand like ours
Ruben Clijsters, General Manager
Steve Madden / Majestyc /
retail price 129,99 EUR
_20