Artikel/article
Steve Madden / Wiktor / retail price: 79,99 EUR
Q&A with Ruben Clijsters
Ruben Clijsters is the General Manager of MW Brands representing
Steve Madden in Scandinavia, Germany, France and Benelux.
and this goes for every single business
nic founder and former CEO of Steven
Madden, Ltd. He is now the creative
director of the shoe empire he foun
ded in 1990.
In what way is he still important to
Steven Madden, Ltd.? Working with the
main collection, Steve Madden differentia
partner too. So if you ask me if he’s impor
tes to Madden Girl and Steven.
tant, I would say that’s an understatement!
Madden Girl as a ‘junior’ brand, also offers
trend forward styles but at a lower price
Steve has been able to attract very creative
Madden brand itself is what drives the
Steven is the opposite, offering more con
and professional people to work for him.
company. The brand is the creative engine
temporary styles at about 20% higher pri
It’s always a pleasure to see the same mo
for trends for the other brands under the
ces than the core brand.
tivation from every single team member as
umbrella. The brand stores in NYC are the
The Steve Madden company also owns or
from Steve himself. Nonetheless, Steve is
test grounds for trend and style develop
has licenses for Brian Atwood, Betsey John
Steve Madden and vice versa.
ments. This special setup makes the brand
son, Freebird by Steven, Report Footwear,
He’s involved in every asset of the business.
unique and gives it a head start compared
He even knows the name of all the styles
_18
point. For a top selling heel sandal Steve
company for about 5 years now, I must say
Please line up the brands under the
Steve Madden umbrella?
Will we see new brands under the
umbrella in the near future? The Steve
to others. Along with the success of the
Madden offers this around €99,99 and
Madden Girl would be €49,99. The Madden
Girl brand is also available in Scandinavia.
a few. As a public company they don’t share