IN FRONT
CIFF stand no .
C1-033
» BEGREBET ” SÆSON ” HAR FORANDRET SIG , OG DET BETYDER , AT VI NU SKAL VÆRE ENDNU SKARPERE PÅ AT LEVERE VARER , DER MATCHER BEHOVET «
MOGENS KONGSGAARD , ADM . DIREKTØR OG EJER
IN FRONT
- For at imødekomme især eksportmarkedernes præferencer gør vi kollektionen lidt bredere , så den matcher international stil og en bred aldersmæssig målgruppe . Pigerne går mere efter et look end efter noget , der matcher en bestemt aldersgruppe , og den virkelighed har vi tilpasset iN FRONT designmæssigt , siger Mogens Kongsgaard . Oplev nyhederne fra iN FRONT på CIFF stand C1-033 .
Summary As the name suggests , iN FRONT is in the lead . iN FRONT imagines a future where stores and fashion retailers cooperate closely on sales .
- The term “ season ” is ever-changing and as a result , we always strive to be better at delivering products that match seasonal trends . It ’ s key that the clothes we deliver to the stores reflect the weather , atmosphere and time of year . In that way , the products will generate customer traffic and sales from day one . We see it as our finest task to generate a high turnover rate in retail , and we do that through our six collections a year which reflect the latest fashion in a cycle that ’ s carefully planned to match consumer demand , says CEO and owner Mogens Kongsgaard . He notes the importance of assuming co-responsibility when it comes to sales in the stores . Open 24 / 7 , it ’ s a big advantage for the stores to be able to order online from the iN FRONT B2B webshop . The location in Hall C is a prime location to attract new customers – especially the important export customers who stop by CIFF . - In order to meet demand from export markets , we are expanding the collection to match international style preferences and to target a broader audience in terms of age . Women are inclined to go for a certain look rather than after clothes designed for a particular age group , and we ’ ve designed our collection accordingly , says Mogens Kongsgaard . See all the news from iN FRONT at CIFF , booth C1-033 .
MODEBRANCHEN . | ISSUE NO 03 AUGUST 2017 | 31