Fashiontrends SS2017
CAMEL ACTIVE
MATINIQUE
SOAKED IN LUXURY
TIF TIFFY
HATTRICK
ALBERTO
The NU Magazine has met with As Øland,
Basic luxury
ion trends for Spring/Summer 2017. And
urban attitude is also reflected by prints in-
creative director in the trade organization
- The new season will bring with it a lot of
one of the most essential trends deals with
spired by graphic elements – and denim will
Dansk Fashion & Textile, to chat about fashfinding a casual urban look.
- The new collections will reflect our
desire to find a proper work-life-balance. We strive to demonstrate that we
are casual and that we lead a balanced
life. Details and styles draw inspiration from a casual, international and ur-
ban environment with lots of oversized
clothes, jogging/jersey outfits and jeans,
fringes and sneakers. Everything in a
comfortable look, but in a deluxe edi-
tion that allows us to combine sneakers
with a bag from Chanel or an oversized
jogging top with a neat turtleneck underneath. There are a lot of interesting contrasts that “break with” the style, As Øland
starts off. In addition, she is highlighting
the uni-sex trend as being essential in the
new season.
46 | ISSUE NO 03 JULY 2016 | MODEBRANCHEN.
unisex styles with a lot of sporty details. The
be a big hit in Spring/Summer 2017, says As
suede to achieve an extremely comfortable
softness, or basic silhouettes made from
jersey, which are traditionally produced in
silk, says the trend specialist.
The joy of colours is back
Øland, who emphasizes that not all denims
- In order to achieve a more feminine style,
pockets in a darker tone of denim. The look
asymmetrical cuts. In terms of colours,
are jeans, but also for instance patchworkinspired washed denim shirts with attached
isn’t meant to be perfect.
- It’s okay if it all looks a little hand-made
and authentic. The design isn’t meant to be
polished and perfect – in fact, it’s the other
way around, which is why we will see a lot
of raw edges that resemble torn off sleeves
on a sleeve-less denim shirt as well as lots
of frayed edges, As Øland explains. Prints
either reflect an arts and crafts style from
the 50s – or take the style in a more ethnic
direction with inspiration from Cuba with
palms and a hint of exoticism.
Generally, we see luxury and basic elements
combined such as a fine suit made from
we will see many neat details in the form
of tie strings, bows, frills, open backs and
feminine tones such as red will definitely
be big in Spring/Summer 2017 – mostly
clear red, but also tones of orange red and
brighter tones of red such as nude and pow-
der tones. We will see red-on-red on entire
outfits such as suits – or being used as an
accent colour. For men, pink will play a central role, explains As Øland.
- Another important colour range is based
on green nuances – some green tones are
combined with orange in a 70s-inspired
style. Other green tones are combined
with a dusty light blue. In addition, denim-
inspired tones of blue are added to the pal-