Article
PANORAMA CELEBRATES ITS
For its tenth edition, Berlin based fashion trade show
Panorama presents a strong exhibitor portfolio with over
100 new brands and optimised areas.
BY HELLE MATHIESEN
The premiere of Panorama Berlin in Janua- to edition, regularly attracting more than
the world were shuttled to the brand new shion trade events with more than 800 ex-
ry 2013 raised some eyebrows when hund-
reds of interested buyers from all around
exhibition centre of Berlin’s new airport
BER in the middle of nowhere. Five years
later and Berlin still has no new airport but
in contrast to the BER planning disaster, fa-
shion trade show Panorama Berlin took off.
The fair quickly moved to the central exhi-
bition grounds of Messe Berlin, right in the
centre of the city and grew from edition
50.000 trade visitors from 96 nations. Pa-
norama is now one of Europe’s biggest fa-
hibiting brands in ten exhibition halls with
a total of 50.000 square-metres exhibition
space, showcasing all relevant segments of
the fashion trade such as: women’s wear,
men’s wear, denim and street wear, shoes
and accessories, lingerie and +size fashion
as well as selected lifestyle-articles.
Panorama hall overview
HALL 1 – STYLE HUB HALL 3 – URBAN LAB STYLE HUB has an emphasis on young and Focused on the daily urban lifestyle, hall 3 show- HALLS 5&6 – SHOES &
ACCESSORIES
trendy collections. cases casual clothing and outdoor brands. Panorama Berlin dedicates two of its ten halls
HALL 2 – MA!N HALL 4 – CONTEMPORARY Hall 5 - STYLE ESSENTIALS focuses on urban
Dedicated to men only, MA!N presents an array The home of contemporary women’s wear pre- sportive vibes while hall 6 – DETAILS is more
of modern men’s wear collections topped off sents feminine and sophisticated collections. feminine and focuses on jewellery, bags,
to shoes & accessories exclusively.
with a selection of manly lifestyle-products/ scarves, etc. Each hall with about 3.300 square-
non-textiles. metres surface area, will present a new and
exciting product mix of shoes & accessories.
58 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.