Article
Becksöndergaard has opened a Becksöndergaard Shop in Hamburg Airport - very much similar to the shop in Copenhagen Airport
BECKSÖNDERGAARD TO INTRODUCE NEW SALES SETUP IN GERMANY
Danish Becksöndergaard has opened a concept shop in Hamburg Airport . In the German market the company establishes its own sales team with a new country manager at the helm .
BY HELLE MATHIESEN
The Danish accessory brand , Becksöndergaard , is far from new at the German market , but previously , sales and distribution were managed by an external agent . Now , Becksöndergaard seeks to get closer to its German customers with a new sales setup in Germany . - We have hired a country manager who is responsible for sales , and we have established showrooms in Hamburg , Munich and Düsseldorf with three dedicated sales people in total , says CEO Lars Andresen to NU , when we visited Becksöndergaard in Copenhagen .
Becksöndergaard has opened a shop in Hamburg Airport and in Illums Bolighus in Hamburg City . The plan is to open up another shop in one of the city ’ s leading shopping centres . The shops help to promote the concept .
Colour love - Becksöndergaard ’ s design reflects the brand ’ s love of colours , which fits perfectly with the German consumers , and we are looking forward to showing buyers at the upcoming fairs that Becksöndergaard is an accessory brand that covers all types of fashion accessories – bags , socks , wallets , scarves , bikinis , sandals and so on . The wide product range and our collection structure allow us to deliver new items every month ensuring a constant flow of gorgeous , new Becksöndergaard products all year round , says Lars Andresen , who adds that the price level in the mid-segment makes Becksöndergaard products ideal gift items , which is why the brand fits well into both fashion , lifestyle and interior stores .
40 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN .