Article
SHOW&ORDER
SHOW&ORDER PRESENTS
NEW ACCESSORY AREA
A new area presenting accessory and lifestyle labels and an end-consumer
evening event are among the news at the trade fair Show&Order.
BY HELLE MATHIESEN
In response to the growing demand of visi-
- Show&Order reflects the reality of
Former power station
sory area. Located beside the fair's estab-
more than individuality and to discover
Mitte at Köpenicker Strasse in the center
tors, Show&Order is expanding with a new,
redesigned 4,000 square meter large acceslished ready-to-wear brands, the redesigned
accessory area will present an authentic and
desirable mix of products that will inspire
today's commercial demand by catering to
Show&Order takes place at the charming
new trends, Verena Malta explains.
of Berlin. Visitors can expect to find a com-
the modern consumer that wants nothing
Shopping Night for end-consumers
and inform buyers of trends to come.
Tuesday 28 of June, the show will be open
- together with industry specialist Thomas
with jewellery, footwear, bags, scarves,
- In response to the great demand for
footwear exhibitors, we have developed
Aichinger - a new modern concept called
The Shoe Gallery, says CEO Verena Malta.
Fashion accessories such as jewellery, bags,
footwear and scarves will be presented
alongside creative and artistic items,
ranging from cosmetics, books, interior
design, art and more.
18 | ISSUE NO 02 JUNE 2016 | MODEBRANCHEN.
to the public at 07-11 pm under the heading
Shopping Night. Approximately 150 brands
beauty and lifestyle products are expected
to attend this event.
- Shopping Night is an exclusive event
during the Berlin Fashion Week, where
end consumers can sift through the latest
trends and purchase selective items, explains Verena Malta.
former power station Kraftwerk Berlin-
prehensive assortment of brands and products in a relaxed, yet exhilarating trading
atmosphere.
Notice that Show&Order kick's off on
Monday 27 of June - one day prior to the
other trade fairs in Berlin.
Among the Danish brands at Show&Order
are Danefæ København, Black Colour, Dea
Kudibal, CKN of Scandinavia, CPH Luxe,
Pernille Corydon, Stine Bülow and Esencia.