Overview
LONDON
PURE LONDON
A LIFE LESS ORDINARY AT PURE LONDON
WHEN
24-26 JULY 2016
SUNDAY-MONDAY 09.30AM-06PM
TUESDAY 09.30AM-04PM
WHERE
OLYMPIA LONDON
HAMMERSMITH ROAD
KENSINGTON
LONDON W14 8UX
WWW.PURELONDON.COM
Danish brands at Pure London
This season's new theme at Pure London -
ney around the world, dipping into each
The vision will be brought to life to show-
A gathering of talent and originality will
A Life Less Ordinary - will express culture
and beliefs through inspirational design.
case an energetic and fresh new look for the
next edition of Pure London.
A Life Less Ordinary consumes itself with
an adventurous and vibrant theme, and the
expressive artwork will represent a jour-
(6 June)
b.young
Hultquist
ICHI
InTown (new)
InWear
Lofina / Shoebox
McVerdi
Miss Baron (new)
Noa Noa
Part Two
Pieszak (new)
Saint Tropez
Soaked in Luxury
Soya Concept (new)
ABOUT PURE LONDON
Pure London is the UK's leading
trade fashion buying event, representing womenswear, footwear,
accessories and young fashion.
Organised by i2i Events Group, it
takes place every February and
August. The show offers UK and
international buyers the opportunity to discover over 800 brands,
and to attend catwalk shows,
seminars and workshops.
www.purelondon.com
16 | ISSUE NO 02 JUNE 2016 | MODEBRANCHEN.
culture and taking mesmerising and fascinating inspiration from bold individuals.
showcase the most directional brands in fashion, footwear and accessories for July 16.
Pure London will take place from 24 to 26
July 2016 at London Olympia.