Artikel/article
NÖR PLUS BY NÖR DENMARK
NÖR DENMARK TARGETS
FASHION NICHES
The characteristic and personal design and a new Nör Plus line have put wind in the sales
for NÖR Denmark. Also in the German market, where the sales setup have recently been
reorganized with the hiring of new agents.
BY JETTE AAES
At NÖR Denmark, Kirsten Nör knows
has recently changed its strategy for the
for a range of our existing customers, says
- To me, people always come first. I spend a
and Bayern. In this way we ensure a more
Out of the box with floral prints
almost everything about international
fashion trends. But the Danish head of
design will never be a slave to those trends.
lot of time reflecting on my own surroundings and how our design can make women
look beautiful – and how to make the body
look its best. We believe in diversity, says
Kirsten Nör.
That approach to fashion design has made
the fashion brand, NÖR Denmark, very
popular in only a few short years. Today,
the brand is sold in selected stores all over
Europe, in Canada and in the USA. In the
German market, consumers have embraced
the Danish design and its classic colours,
unique fabrics and its underplayed details.
In order to meet the trends, NÖR Denmark
46 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
German market.
- We have divided the market into segments
with agents in Berlin, Düsseldorf, Hamburg
dedicated effort in the different areas. Our
brand is about dedication, because we don’t
produce staple goods, says Torben Andersen,
CEO of NÖR Denmark.
As in the company’s other markets, NÖR
Denmark’s investment in a collection for
plus-sized girls, NÖR Plus by NÖR Denmark,
has also proved successful in Germany.
- Last year, we launched a collection
consisting of only 10 styles. This year, we
have expanded the collection to 25 styles
after a very positive reception. The
plus-sized collection has welcomed new
customers, but has also proved successful
Torben Andersen.
In both the NÖR and NÖR Plus collection
for the 2016 summer collection, Kirsten
Nör works with the classic colours – black,
white and natural colours.
- Our collections revolve around the joy of life
and the love of individual and personal styles.
The silhouettes are simple, and as usual,
NÖR lets its qualities speak for themselves.
- We have drawn inspiration from the
1970s with wide legs and we mix the natu-
ral colours with colours such as mint and
apple. For the first time ever, our collection
features styles with floral prints. In this
way, we have thought outside the box of our
design concept, Kirsten Nör says.