Artikel/article
DK Company strengthens its
men’s fashion section
enhancing the DK Company men’s wear segment, which has become a great
success in just a few years.
By Jette Aaes
From here on
out, a classic Danish
with BlendShe, which is jeans and sporty
- If you, as supplier, are trustworthy and be-
men’s wear brand will be in the same fam-
fashion for girls. The two brands share the
have properly, the men’s fashion market is
ily as an internationally strong jeans fash-
basic design philosophy and exhibit togeth-
ion brand and a casual style men’s wear
er at Bread & Butter.
opens up for strong partnerships. That is
also why DK Company’s core values, where
brand. The new masculine family is a part
of the Danish fashion group DK Company,
Market synergies
the customer and the product are in focus,
which has expanded its current range of
Aside from complementing one another
are of great importance. We listen to our
men’s wear brands consisting of Blend and
in their design and collections, Kasper
customers, sales people and the agents and
Casual Friday to include Matinique – the
Philipsen notes that DK Company’s men’s
use their market insight to create sellable
company’s latest acquisition.
fashion acquisition opens new potential in
collections. That results in loyal customers,
- Matinique is the perfect match for our
terms of market synergies.
says Kasper Philipsen.
other two brands. It makes us an even bet-
- Especially Blend is doing really well on the
ter supplier, says COO Kasper Philipsen, DK
Central and Southern European markets.
Effective family
Company.
Up until now, Matinique has largely focused
And he believes that this recipe will be
DK Company acquired Matinique by 1 of
on the Scandinavian markets. From here on
effective in the case of Matinique as well
July 2014 as part of a larger acquisition of
out, we will be more of a total supplier and
– and thereby in the entire men’s wear de-
four brands from the Danish fashion group
partment of DK Company:
IC Companys. The classic men’s wear brand
- We have a clear intention to bring the en-
with its formal and trendy details will from
synergies and further development both on
titled pride and belief in Matinique back.
now on make up DK Company’s men’s wear
the Scandinavian markets and in the rest of
We have the appropriate business set-up to
fashion together with Blend – the interna-
Europe, he says.
develop Matinique further. In terms of de-
tional jeans and sporty brand – and Casual
Although there are structural differences
sign, Matinique will remain a Copenhagen-
Friday, which is fashion for the Blend guy
between European men’s fashion markets
when he needs to get dressed up, go out or
– in Scandinavia, retail chains with col-
stock will move to Ikast in Jutland, where
lective procurement dominate the market,
DK Company runs its modern and well-
classic and formal.
whereas independent men’s wear stores
established administration and logistic
In the latest 20 years, Blend has manifested
and chains with independent procurement
systems. In this way, we can generate even
itself as one of Europe’s strong suppliers
dominate the rest of Europe – DK Company
more men’s fashion synergies.
of men’s fashion. The brand has expanded
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individual strengths and achieve market
sees one shared European characteristic:
www.dkcompany.com