modebranchen.NU no. 1 / January 2017 | Page 42

Article

KLITMØLLER COLLECTIVE IS FOR PEOPLE DRAWN BY THE ROUGH NORDIC NATURE

The sea and the rugged scenery of Klitmøller are the main sources of inspiration for the Danish clothing brand .
BY HELLE MATHIESEN
The brand Klitmøller Collective is named after the small town Klitmøller in Denmark situated by the west coast of Jutland . It is close to the sea with an unspoiled nature and a tough climate . - We do not see Klitmøller Collective as a fashion brand – but more like a lifestyle . Our ideas originate from these authentic surroundings and the generations living here , linked together by the sea . We design for people who are drawn to the raw Nordic nature , founder and owner Robert Sand explains . He established the company in 2013 . In January the brand will be exhibiting at Seek in Berlin for the third time .
- Our aim is to design and produce clothing that lasts – in quality materials and with a sustainable approach to materials , production and look . In our opinion the fashion world in general is far too fast . Slow down , says Robert Sand . - The small town Klitmøller with 900 inhabitants is created out of something authentic . The place is lucky to have these special waves at the sea . Klitmøller has a several centuries old fishing culture , and then in the last decades occurs this surfing environment . It creates a desire to come here , not because it is fashionable , but because of the rough Nordic nature , says Robert Sand .
42 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .