Article
ELKA
THE GREAT OUTDOORS
PREMIUM GROUP
The great outdoors is a dominant trend for A / W 2017 / 18 . Performance and function are on the agenda of numerous brands with roots in outdoor sports . The new highlight collections will be on show in January at Premium , Seek and Bright .
BY HELLE MATHIESEN
Following on from the athleisure megatrend , fashion for 2017 / 18 will take on a sportier dynamic . Outdoor fashion is a critical source of inspiration for the ranges as an expression of a new , urban lifestyle with its roots in sports such as hiking , skiing , sailing , golf or cycling . The new passion for camping , trekking , getting back to basics in nature , simply being outside : sports such as canoeing , hunting and fishing are being rediscovered and reinterpreted in robust , functional basics that combine high-tech materials and cutting-edge , contemporary shaping with striking colours and aesthetic aspirations .
Accessories such as hiking boots and multifunctional backpacks are absolute musthaves , even in the luxury and high-end fashion segment .
From the forest to the city Outdoor fashion is increasingly paving the way from the forest to the city . Hiking boots , fleece jackets and high performance parkas have long been part of the urban streetscape . Functional pieces are included in the overall look and combined with easyto-wear items . The upcoming order season will see outdoor being heavily refined in accordance with the segment . While the premium segment will see cleaner , finer , figure-accentuating styles teamed with feminine details , new textures and a combination of hard-wearing materials and fine fabrics , giving the outfits an almost couture character , the brands exhibiting at Bright will , for the most part , be calling on their original functions . The Seek brands transpose the new outdoor style firstly into the clean , cool Scandi look that Seek is known for , or revert to their heritage with sturdy workwear styles .
Great outdoors at Premium At Premium it ’ s not just the specialists like
38 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .