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POP, PUNK & GRUNGE from Solid
På CIFF viser det danske herrebrand Solid tre markante tendenser inspireret af 80’ernes
punkmiljø, 90’ernes grunge-scene og Pop Artens pixellerede tegneserieunivers. Danish
men's fashion brand Solid shows a powerful Main Fall Collection including three distinctive trends inspired by the punk scene of the 1980's, 1990's grunge style and the pixelated
comic strip imagery of Pop Art.
Solid
Two powerful decades
make their
mark on the new Main Fall collection from
Fashion for Urban Hobos
the new collection at CIFF i Copenhagen.
- The lumberjack shirt is top of the trends
Solid, says marketing director Hanne
E
lgaard from CNS Group in Denmark. The
Solid team is looking forward to showing
- The Solid Autumn Collection brings together the strongest trends from two de
cades, resulting in a homogeneous and international fashion look, explains Hanne
Elgaard.
- New Punk is a fresh take on the punk scene
of the 80's, but leaving out the political and
rebellious connotations, she says. Elements
of traditional rock 'n' roll are given a twist
of tough and punky details such as graffiti, punk check patterns and statement
prints. In an exciting new look of black and
white, the college trend is mixed with rock
'n' roll to bring a tougher, harder edge to
traditional college styles. The colourscale
is stringent, playing around with graphic
combinations of greys, black, white and
dried-blood red.
_98
Another take on the season is the Urban
Hobo theme for the adventurous at heart -
the traveller who likes to mix different materials and second-hand finds.
once more, and combined with a tradi-
tional Icelandic sweater and a well-worn
flat cap, this creates an unpretentious look
with a clear nod to "days gone by", says
Hanne Elgaard who also points out that a
completely new aspect is the mixing of ma-
terials in a single item, seen for instance in
a checked shirt with a cord collar or a knitted top with sweat fabric sleeves.
Dip-dye and tie-dye feature in T-shirts,
knits and shirts, and the twist of
little maritime details such
as rope ties on hoodies
and buttons carved
from
bone,
wood
and horn bring a
'natural
feel'
to
the overall style.
The olours are army green, claret and
c
cho olate mixed with golden yellow, faded
c
black and grey marl.
A different story altogether is Pop Pixels,
Pop Pixels
which draws on Pop Art cartoon imita-
tions and the digital games universe of the
1980's. Computer symbols, statements and
comic strip prints are pivotal in this collec-
tion, and the materials reflect a man-made
world dominated by plastic, nylon and polyester. While the colour scale appears calm
with muted base colours, these are enhanced by tiny bold dots to create a pixel
ated effect. This makes for an easy-going,
About Solid
random look, while the use of mesh
fabrics in outerwear and ribbon
Solid is a market-oriented brand,
with a strong focus on quality
products at competitive prices.
Solid was established in year 2000,
is sold in 21 countries and a part of
Danish CNS Group.
Visit www.solidmen.dk
edgings gives the collection
a touch of sport.
Soid exhibits at CIFF at
stand no B2-006.