Peppercorn
A classic Danish fashion brand changes
since the beginning in 1997, such as popu-
cept. Hereby, CNS Group optimizes and
tailers. While the name remains Pepper-
gle items to selected basic products and
celebrate a great beginning for another
its design to become trendier, get an even
clearer profile and focus on close collaboration and potential for synergy with recorn, the logo is new and the collection
has received a trendier twist.
- To Peppercorn, a rejuvenation process
has begun, but to the target group it does
not make any sense to talk about age, says
Peter Mazur, CEO in CNS Group, the company behind Peppercorn.
Instead, Peppercorn has created a new
concept for its brand: It’s all about you.
A payoff aimed at Peppercorn’s end consumers and dealers:
- We design clothes for the typical woman. This means that even though our
design receives a facelift, we make sure
not to make changes to those parameters
that have characterized Peppercorn ever
lar fittings and the high level of quality at
the right price. Moreover, we will add the
possibility for supplement buying of sinNOS products, says Peter Mazur.
Apart from the Danish home market, Pep-
International focus
percorn is sold in Finland, Sweden, Norway, Germany, England, Holland, Spain
and Canada. With its new strategy, Peppercorn aims to increase turnover in a
number of new European markets. CNS
Group expects Peppercorn to substitute
the fashion brand Oxmo, which the group
has decided to close down in interest of
the new Peppercorn concept, says Peter
Mazur.
– Many of the former Oxmo customers
will easily fit in the new Peppercorn con-
trims down the organization and avoids
the risk of cannibalization. This happens at the same time as the group can
investment: The fashion brand Desires,
which offers fashion for young girls at affordable prices.
- In this way we target two different segments in the fashion industry, says Peter
Mazur.
The fact that Peppercorn’s “It’s all about
you” concept is also aimed at the retailers
is clear with new initiatives in sales:
Aside from Peppercorn and Desires, CSN
Group is behind the three men’s wear
brands Solid!, Tailored by Solid and DND
Denim Development. Meet the many
brands at CIFF in Bella Center.
Peppercorn exhibits at stand no.
C2-010.
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