modebranchen.NU no. 1 / January 2014 | Page 76

Artikel/article In total, Dutch Garcia is present in 25 mar- Summary kets worldwide and the growth is still climbing. In 2013, the turnover increased by 34 percent with the German market as a major engine. Also in the Nordic Countries, Garcia is well on its way to becoming more visible in the market. Garcia was established in 1977 and is owned and run by three private investors. In Holland, the group owns the fashion chain JeansCenter with 108 stores, where 65 % of the assortment consists of Garcia’s own label. Tommy Hilfiger and Freoli & Lysgaard. own stores take delivery of 4,500 pairs of tail industry, but the stores lack renewal. On The volume that ownership of the chain brings to Garcia makes it possible to produce at favourable prices. By itself, the chain’s jeans every week. - Garcia offers value-for-money. The customer gets higher quality and level of detail than he expects at this price level, says Palle Campagner, Country Manager Nordic, Baltic & UK. He has versatile experience in the fashion industry, in which he has worked at management level at Dept JC Rags, IC Companys, Garcia Jeans / Palle Campagner, Country Manager Nordic, Baltic & UK / Contact info / Lindgreens Allé 12 / 2300 København S / m +45 3036 1503 / t +45 3336 Garcia Jeans 1513 / e [email protected] _76 Garcia kids Garcia/ Urban Space B2-009/ Garcia Kids/ CIFF KIDS - I am fascinated by the process of starting from scratch and build up presence in new markets. Granted, change is hard in the rethat account, I regard the new possibilities for collaboration as a welcome chance for both Garcia and the stores, Palle Campagner concludes optimistically. Meet Garcia at Copenhagen Fashion Week at CIFF and CIFF KIDS.