Continued
Meet B&C Textiles in
Copenhagen:
CIFF, B3-209/B3-286
Stockholm:
Modecenter, MSR 0.37
Oslo:
Norsk Moteforum,
stand no. 207
InTown
YPPIG
When the CIFF is on again on 30 January – 2 February 2014, B&C Tex-
- There is an unquestionable increase in demand for plus-sized fash-
ment of B&C Textiles made up of owners Claus Zink and René Toft
really well and thereby generate additional sales, says Claus Zink.
tiles will be ready to present new collections from five brands.
In the autumn of 2013, the company acquired the two brands Yppig
and Etui from the bankrupted Me&Me Company A/S. The manageimmediately saw the opportunity to make the two brands a part of
the existing business.
- With our volume at that time - and the markets we were already
operating on - it made a lot of sense for us to take the two brands
further. The brands supplement InTown, Soft B’ and Miss Baron
perfectly and we expect to be able to expand by making use of that
synergy in our administration, production and warehouse activities,
says René Toft and adds that B&C has been on the lookout for new
brands for some time now; brands that would be able to grow within
B&C’s setup, where parameters such as logistics, supply security and
quality are of great importance.
B&C’s three existing brands are, just like Etui, sold in sizes S-XXL and
Growing demand for plus-sized fashion
Yppig is added to the portfolio with sizes 40-56, which completes the
extensive range of sizes. The two CEO’s expect great things from especially the attractive German market with the new brand portfolio.
ion, so we find great potential in Yppig. With its unique and fashiona-
ble look, we do not expect Etui to cannibalize the sales of the existing
brands – on the contrary, Etui will supplement the range of products
Founder Belinda Smallpiece and designer Jeanette Madsen, who –
in close partnership – are behind Yppig and Etui’s design, continue
working at B&C as head of design and procurement of Yppig and Etui.
- It is essential for us to secure the continuity of the design so that
the two brands keep their design DNA, says Claus Zink. He adds that
B&C is also upgrading on the sales side after the hiring of Lars B. Sørensen, who will be doing sales on Sjælland. Lars B. Sørensen was
previously employed by Peppercorn.
As of now, all five brands release four collections per year with about
60 styles per collection.
InTown will continue with the lines InTown Outerwear and InTown
Jeans, including the trousers concept Shape It Up.
During the fashion week in Copenhagen, Intown, Soft B’ by InTown,
Miss Baron, Yppig and Etui will be represented in CIFF Showrooms
on stand B3-209 and B3-286.
Visit www.bcttextiler.com for more information about agents
and distributors.
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