NU har spurgt designchef
Edwin de Rooij hos PME
Legend om brandværdier,
koncept og nyheder til A/W
14/15. NU has asked the
Head of Design Edwin de
Rooij at PME Legend about
the brand’s values, concept
and news for A/W 14/15.
Read his answers here.
By Helle Mathiesen
Q • Where does the inspiration to PME Legend come from?
A•
have to put trust in your gear inspired us
nal frontier your gear is the only thing you
have left. Our looks are based on layered
styles where we combine rugged styles
with heavy washes, structured fabrics and
garment dyed material combinations with
cleaner styles with rich fabrics, tonal badges with use of mat/shine yarns. We combine the authentic and the new in styles and
details. It’s a wardrobe where parts of an
existing wardrobe are combined with new
parts to create new, actual looks.
Q • What is the most important trends for
denim
A • We see non-denim and denim getting
closer. Denim washings on non-denim styles and more outspoken structures in denim like herringbone, although we see this
rower bottom) is still important and therefore we see a growing attention for comfort
stretch qualities. We see grey and black denim getting more important and attention
for more outspoken, brighter blue tones.
The majority of the washes still have a natural look and feel.
We also see a growing interest in a wider
variety of qualities, more structured fabrics, different compositions and constructions. We see less interest in colours.
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