modebranchen.NU no. 1 / January 2014 | Page 23

DAY is a fusion between near and far. Local and global. The sophistication of a jet setter mixed with the free spirit of a modern gypsy. Founder and CEO Keld Mikkelsen The Paisley Perspective Club - a new bohemian beginning / DAY Birger et Mikkelsen AW 14 In autumn 2013, DAY Birger et Mikkelsen more fashion-oriented audience than those can lean on Kopenhagen Fur’s extensive ex- and Kopenhagen Fur launched a new sporty who traditionally buy and wear fur, says perience with consumer preferences when it comes to fur. and elegant line of fur items designed by co-branding interesting and a perfect way - It stands to reason to focus more on fur, to reach new markets. DAY and made of quality fur sourced by because it is perfectly in line with the other exclusive natural fabrics we are using. sisted of nine fur items, which were sold in DAY’s own stores together with fur acc