modebranchen.NU no. 1 / January 2014 | Page 137

storstilet kampagne på Sunwill F. Engel to launch large-scale Sunwill campaign Buksespecialisten Sunwill bakker op om detailhandlen med massiv Key colours AW 14/15 from Sunwill Mellow, harmonious colours such as cognac, deep bordeaux, burnt orange, dark camel, petrol, a range of deep blue shades and new tones of gray. medieplatforme, blandt andet tv. Brandingen skal øge kendskabsgraden og løfte Sunwill ud af den fastlåste bås, faghandlen har placeret mærket i. The trousers specialist Sunwill supports the retail industry with massive nation-wide campaign on multiple media platforms including TV. The branding process is to increase awareness and set Sunwill free from the typecast that the industry has assigned the brand. and we would like to encourage consumers - we have great expectations for the effect of - - Sunwill præsenterer den nye kollektion mark opfatter faghandlerne os typisk som til Autumn/Winter 2014 på CIFF i show- The trousers specialist’s advantages room B2-111. - We will focus on communicating that we - are trousers specialists and that we design der et meget bredt bukseprogram med sty- - og vi vil opfordre forbrugerne til at gå ind i we offer value for money with a high level of - We are currently investing massively in har store forventninger til effekten af ikke a rapidly growing market to us – our trou- trade think that Sunwill is aimed at an old- Sunwill presents its new collection for Autumn/Winter 2014 at CIFF in show- Buksespecialistens fordele room B2-111. a very wide trousers line with styles and buksespecialister og derfor leverer kva- designs for both the young and the elderly 137_