modebranchen.NU no. 1 / January 2014 | Page 128

Artikel/article High end fashion Dun-specialisten Yeti, der har sine rødder som producent af premium dunsoveposer, præsenterer sin fashion linje på CIFF. Yeti, the down specialist which originates in producing technical quality sleeping bags, presents its fashion line at CIFF. By Helle Mathiesen med ambitionen om at skabe verdens lettewhich makes them easy to bring along on ally function as a comfortable pillow to sup- med state of the art soveposer målrettet - hvor virksomheden har tilknyttet internationale designere som for eksempel den japan- but also designed by some of the very best - - - Yeti kan tilbyde såvel high end fashion - som stor funktionalitet via den specialud- company has connections to excellent inter- - for Autumn 14 will also be on display on - Yeti offers high-end fashion as well as great functionality thanks to the specially - - Innovation i højsædet When the current hype around down feath- Summary is a strategic choice we have made – and we are convinced that there will be a great demand for down in recent are “next to Nothing - world’s lightest feather and delicate selection of måde kan dunjakken faktisk blive til en lille - _128 I 2011 åbnede Yeti ”Die Manufaktur”, en komplet fabrik skabt i glas i centrum af Dresden. Her kan besøgende komme forbi og se, hvordan en sovepose bliver skabt from the outdoor and Yeti exhibits at CIFF, stand no. C3-024A.