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CEO Jack Poulsen of X-Press Group, the
company behind the two express brands
OneTwo and Luxzuz, makes a point of shortterm purchases yielding better conditions
for adapting to consumer behaviour.
- Numbers show that consumers have plenty of money. They just need the right motivation to spend them.
With OneTwo and Luxzuz we can offer fresh
fashion items in the stores in the brand new
colours and styles of the season that match
the current consumer demands and needs, he
says. X-Press Group is presenting new products for Spring 14 at CIFF, B3-206/B3-207.
One of the company’s customers, the Hern-
ing-based fashion store Jydepotten, is very
pleased with the express collections from
SisterS Point
InFront
2-Biz
OneTwo and Luxzuz.
- There are numerous advantages to buying
x-press items over the classic collections,
which are purchased six months prior to delivery, increasing the risk of making wrong
purchases. We do not run the same risk
when buying x-press items because we are
in the middle of the season when purchasing, which means that we know what cus-
tomers want and what the trend is here and
now. X-press items are fast-selling seasonal
goods that match the time of the year, says
Else Marie Klippert, Jydepotten.
- One thing is for sure: we cannot predict
or control fashion the way we used to. And
the increasingly critical – and impatient –
consumers refuse to wait six months for
the suppliers to catch up with it, says CEO
Michael Friis from 2-Biz Company A/S. He
admits, however, that it imposes high demands on buyers and stores, because – as
he asks:
- Who would want their shelves stocked with
items that are literally yesterday’s news?
That is where the short-term delivery
method comes into play.
- Purchases with short delivery time make
it a whole lot easier for buyers and stores to
create a dynamic product mirror – always
showing the end-consumer that they have
their ear to the ground. And that is what
modern consumers demand. The product
on the shelve must simply be just as updated as their facebook status, says Michael
Friis from the express supplier 2-Biz.
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