Contact info
Account Manager Denmark /
Kasper Rasmussen / t +45 4025 1994
Account Manager Sweden /
Joakim Pärmo / t +46 70 813 6363
Henning Marceliussen / t +47 926 10 054
Account Manager Norway /
Marko Utrianen / t +35 844 5010 545
Account Manager Finland /
Line Troen / t +45 2225 1968
Office Manager Scandinavia /
Marcel Jansma / head office t +31 544 39 2211
Commercial Director /
www.stateofart.com
Copenhagen / CIFF Showrooms, B2-110
Stilmæssigt vurderer jeg,
at State of Art rammer
de fleste skandinaviske
mænds smag.
Marcel Jansma, Commercial Director
- Vi ved fra salgsstatistikker, at de fleste
State of Art udstiller i CIFF Showrooms
gør State of Art en dyd ud af at farvekoor-
plans for the Scandinavian market. The
kunder køber to stykker tøj ad gangen – for
eksempel en skjorte med en pullover eller
et par bukser med en sweatshirt til. Derfor
dinere leveringerne. Til Autumn/Winter
14/15 er der for eksempel seks leveringer
opbygget i matchende farver. Det gør det
nemt at sælge to stykker tøj, der passer
sammen, for ekspedienten i butikken – og
det gør det let for den mandlige forbruger,
eller hans bedre halvdel for den sags skyld,
at overskue, hvordan elementerne kan
kombineres, siger Marcel Jansma afslutningsvist.
This is Now. Interviewet er slut. Og snart er
det tid for de skandinaviske indkøberne til
at beslutte, hvorvidt det er i denne sæson,
State of Art skal føres i deres butik.
B2-110.
The Dutch brand State of Art has great
brand has been around for five years, but
in april 2013, a new organizational setup
was constructed with Commercial Director
Marcel Jansma at the head. The former co-
owners were bought out and a new and ambitious sales strategy came into existence.
- In future we will position ourselves less on
the track to Porsches and racing. We will,
however, maintain the matching atmosphere of Old Times Classics and the idea
that State of Art is a style icon as well as
the fact that the brand is built on high quality, excellence and something unique that
separate us from other life style brands.
2014 will be This is Now’s year. It will be
the heading for everything that we do: It is
now that we do it and we are 100% present
when doing it. Generally, we wish to focus
more on the brand and less on cars, Marcel
Jansma explains to NU, when we were visiting the company.
In the Benelux countries, State of Art is a
market leader in the casual menswear seg-
ment with over 600 retail partners and 32
State of Art stores As an example, Marcel
Jansma notes that State of Art has a more
than above sell through in general against
all competition .After Benelux , State of art
is expanding rapidly to several other European countries.
In spite of the crisis, Start of Art can pre-
Uncultivated potential
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