modebranchen.NU no. 1 / January 2014 | Page 44

IFF C Q A • What major news can buyers expect to see at CIFF? • CIFF Fall Winter 2014-15 edition opens on 30 January 2014 with the most interest- ing brand mix in all of Northern Europe. We have come far with the work on making Copenhagen Northern Europe’s most prominent destination for international fashion buyers. But it takes continuous hard work and investments. We see no other destinations in Northern Europe working as determined and focused as CIFF. With CIFF, we want Copenhagen to enter the big league. That has been our goal with CIFF - and with Copenhagen in our backyard with some of the world’s best gourmet restaurants – a trendy city with an informal tone – we will reach our goal: To bring together the Scandinavian exhibitors on one platform together with the most trendsetting international brands. Q A • How would you describe CIFF’s exhibitor mix and concept this season? • CIFF is a unique platform for some of the world’s biggest brands, completely new su- per talents and big commercial brands. Success is a common characteristic for all of those brands. Design & Fashion Manager Q A • Which special events at CIFF must international buyers not miss out on in January 2014? • Go to ciff.dk and locate the event tab. The events are by invitation only and not of- ficial at the time of going to press. Stay tuned. With CIFF, we want Copenhagen to enter the big league. Kristian W. Andersen, Design & Fashion Manager _44