V
ION
IS
Q
A
• What major news can buyers expect to see at VISION when it opens its doors on
Wednesday, 29 January 2014?
• VISION AW14 revolves around b u s I n e s s. Our value chain has been reassessed and
we have discussed redundancy vs. efficiency. The times are not ripe for spending millions
with Trine Lindegaard,
brand and sales manager,
VISION
light in the dark and that is what we are communicating with this season’s theme: LIGHT.
The AW14 fair is our first season with the new opening days. The weekend has been cut
away to increase focus during the fair. Of course it is important to socialize with colleagues
a wish we are trying to fulfil. AW14 will be a mecca of inspiration with surprises, exciting
new partners and pop-up events.
Q
A
• How would you describe VISION’s exhibitor mix and concept this season?
• VISION has come far in recent years and we are proud to present a clearly segmented
exhibitor mix: VISION is a fashion fair for middle-to-high-end womenswear with primary
focus on Nordic brands. But VISION is also the go-to place for new talent and inspiration.
Besides the fair, VISION is also involved in Designer’s Nest, which has gained international
attention. We know that some of the world’s most popular stylists and fashion houses follow the fashion award show under the patronage of HRH Crown Princess Mary when it
launches during the fair.
Q
A
• Which special events at VISION must international buyers not miss out on in
January 2014?
• The January fair is devoted to surprises. It is all about finding value in the unex-
pected. To add a bit of mystery, I would like to quote a line from our invitation: “DeLIGHTful
surprises are in store…”
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