modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 80

MODEBRANCHEN. · ISSUE NO 04 · 2020 · 8 0 ARTIKEL · ARTICLE
FASHION WEEK TRADE
STOCKHOLM 10-15 AUGUST 2020
Den nye sæson i Stockholm indledes med Fashion Week Trade den 10.-15. august 2020 i
Stockholm Showroom og Stockholm Shoe House med gæsteudstillere i distriktet.
The new season in Stockholm starts with Fashion Week Trade on the 10-15th of August 2020
at Stockholm Showroom and Stockholm Shoe House with guest exhibitors.
AF HELLE MATHIESEN
Stockholm Fashion District
byder gæster velkomne
til ny sæson
STOCKHOLM FASHION DISTRICT WELCOMES BUYERS
Denne sæson præsenterer Stockholm Fashion District masser af
nye kollektioner fra de brands, der findes i distriktet, og der finder et
spændende program sted, som indkøbere kan deltage i både fysisk
og online.
Aktiviteterne i programmet fortsætter med at udforske fremtidens
butik og undersøge, hvordan butikspersonalets rolle møder stylistens
og deres viden om tøj og kuraterede garderober. Butikkernes
medarbejdere og indkøbere bliver det vigtige bindeled til, hvordan
forbrugeren skaber en kurateret garderobe af individuelle beklædningsgenstande,
tasker, sko og tilbehør med en blanding af nyt, vintage
og re:design såvel som det nødvendige basistøj.
Ifølge Stockholm Fashion District betyder de ekstraordinære tider,
at modebranchen står over for sin måske største udfordring indtil
videre, når vi skal komme os efter Corona-pandemien. Sammen
med inviterede eksperter undersøger Stockholm Fashion District,
hvordan modeindustrien ser ud, hvilke digitale nyheder forbrugere
allerede har taget til deres hjerter, og hvad fremtiden bringer.
Stockholm Fashion District tilbyder masser af plads til at holde social
distance på fysiske møder mellem udstillere og besøgende, så
alle kan føle sig trygge.
ABOUT STOCKHOLM
FASHION DISTRICT
Stockholm Fashion District is a
unique and innovative business
venue with 150 showrooms open
365 days a year, fashion weeks
gathering 900 Swedish and
international brands as well as
forums for creativity and further
development under the roof of
Fashion Business Academy. The
district is visited annually by
designers, e-tail, retail, international
delegations, stakeholders and
other fashion enthusiasts. Trade
Partners Sweden is the founder
of and operates the Stockholm
Fashion District for the fashion
industry in Sweden.
SUMMARY
This season, Stockholm Fashion District presents lots of new collections
from the brands that act from the district and a program that
buyers are welcome to participate in both digitally and on site.
Through the program, Stockholm Fashion District continues to explore
the store of the future and investigate how the role of store personnel
meets the stylist’s and their knowledge of clothing and curated
wardrobes. Store personnel and buyers become the important link to
how the consumer creates a curated wardrobe of beloved garments,
bags, shoes and accessories with a mix of new, vintage and re:design
as well as the necessary basic garments.
These extraordinary times mean that the fashion industry faces its
perhaps biggest challenge so far when we are to recover from the
Corona pandemic. Together with invited experts, Stockholm Fashion
District investigates what the fashion industry looks like, what digital
news the customer already have taken to their hearts and what the
next thing after that is.
Stockholm Fashion District offers plenty of space for distance at physical
meetings between exhibitors and visitors. Everyone can manage
their buying for the season according to the directive of the Public
Health Authority and visitors can feel safe.