modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 55

BLUE PLANET JEANS FROM BRAX
BRAX initiatives
BRAX is taking part in several initiatives connecting
their production with a socially sustainable way of
procurement securing a brighter look into the future of
fashion production.
Blue Planet
BRAX is cooperating with Candiani Denim
An innovative washing procedure using ozone is combined
with the use of lasers in order to significantly
reduce the use of water, chemicals and energy to a pair
of Blue Planet jeans. BRAX is also working together
with experts on additional innovative and environmentally
gentle production processes. Strategies are being
worked out for application of sustainable raw materials
so that the Blue Planet collections and the offering of
sustainable clothing can be expanded further.
ADVERTORIAL
SEAQUAL INITIATIVE
Recycled fabrics for a clean ocean
To follow the trend of re-using every material for
producing regenerated fibers BRAX also support
initiatives working to use recycled fabrics resulting in a
cleaner ocean.
SOCIAL RESPONSIBILITY
As a medium-sized, family-run company, BRAX is particularly
committed to the people involved in the manufacture
of our products – throughout the world. The
company is therefore dedicated to proactively creating
good and safe working conditions and in the process of
continuously improving social standards.
BRAX
CIFF SHOWROOMS B0-101
BRAX
BRAX
SOCIAL PROJECTS WORLDWIDE
BRAX takes responsibility for employees, customers
and business partners, as well as for the well-being of
people involved in the production of fashion throughout
the world, including their families.
BRAX school class in Dhaka, Bangladesh
The collaborative efforts of BRAX, 7 STREAMS and
ZXY International in partnership with JAAGO Foundation
is a step towards encouraging children of lowincome
families in Rayer Bazar to go to school free of
cost.
Support for former street children in India
In autumn 2017, we took part in the 7th Charity Sale
for the Childaid Network Foundation by providing a
large donation of clothing. The proceeds generated
by the donation event amounted to some € 6,500 and
they were used to finance the living expenses of former
street children in India.
Adult education project in the Dominican Republic
At the end of 2013, we joined forces with our local
production partner to support a national education
project in the Dominican Republic. The objective was
to teach adults to read and write.
55 · MODEBRANCHEN. · ISSUE NO 04 · 2020