modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 33

TOM TAILOR MINUS JENSEN PEPPERCORN LUNDGAARD BRAX CREAM S/S 2021 M O D E R N P E A S A N T LUNDGAARD B.COASTLINE I SAY ALBERTO Modern Peasant is among the trends that trend bureau SPOTT profiles for the Spring/ Summer 2021 season. NU interviewed trend researcher Anja Bisgaard Gaede about fashion trends for next summer, and she outlines four important overall themes that she calls Modern Peasant, Body&Soul, BAISC, and Millennium. MODERN PEASANT Modern Peasant draws inspiration from the Amish people and their primitive way of life, valuing things such as craftsmanship, tradition, deliberation, and simplicity. Simple looks and natural colours, including natural white as a new neutral colour, are signs of this inspiration. Delicate yellowish browns inspired by cornfields, dusty light blue, and khaki are also important colours, while textiles are often adorned with crocheted or embroidered details. Broderie anglaise as well as linen, bamboo, and patchwork are some of the popular choices of fabric. If synthetic textiles are used, it is typically in items that express tradition and history in their styling. Effects such as patchwork and crocheted details are often used instead of prints. The Modern Peasant clothing is simple and unicoloured or tone-on-tone. Colour graduations à la dip die are also used for effect. In terms of individual items in this trend, we are going to see lots of dresses and knitted shawls as well as bonnet-like bucket hats as protection against the sun. Overall, there is an underlying “Little House on the Prairie” vibe to this trend. Shirts and tunics with voluminous sleeves are common expressions of the style, and frills, layered dresses andfrill skirts also dominate the “pretty & practical” style. Knitwear remains significant, not just in the form of knitted sweaters but also knitted dresses, vests, and so on. If you want to give the theme a modern twist, you can combine heavy and light textiles into new variations, such as wool and tulle or leather and lace. And if you want to bring the idyllic peasant life to the next level, you can twist the theme into a “casual peasant” look with peasant shirts and materials such as cotton and jersey for a casual look. The theme is also relevant for children’s fashion with things such as Peter Pan collars on shirts and dresses and a focus on neutral and subdued colours. You can almost see it: healthy and peasant children, photographed in yellow cornfields. The whole theme is thoroughly commercial for both adults and children because it taps directly into the contemporary spirit and its focus on overconsumption and a need for simplicity and self-imposed asceticism.