modebranchen.NU buyer's magazine NU no 4 July/August 2020

OVERVIEW COPENHAGEN FASHION WEEK'S NEW HYBRID FORMAT The upcoming S/S 2021 event will embrace a new hybrid format. Photo: Sunflower S/S 20 show/Copehagen Fashion Week AF HELLE MATHIESEN Denmark is recovering from the pandemic, allowing Copenhagen Fashion Week to host live events during the spring/summer edition on 9-12 August 2020. The result is a new hybrid format for the fashion week that mixes digital experiences with physical events. "Although convinced that digital solutions can never replace the emotional and sensorial experience of seeing collections physically, this edition marks the kickoff of a new era for Copenhagen Fashion Week, where presenting and distributing shows digitally is now more crucial than ever. We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," states Cecilie Thorsmark, CEO of Copenhagen Fashion Week. THE HYBRID FORMAT With shows running from 10-12 August, Copenhagen Fashion Week will present three days of exclusive curated content from Scandinavia's best brands. Presenting both live and pre-recorded content from brands, Copenhagen Fashion Week's revamped digital platform will ensure that editors, buyers and consumers can access all material no matter where they are across the globe. "Over the past years we've put Copenhagen on the global fashion week map by giving our international guests an authentic Scandinavian fashion experience - right here in the capital city of Denmark. Now we're expanding our digital universe to share this experience using a hybrid format that allows access to Copenhagen Fashion Week despite travel restrictions - and we hope to reach many new audiences," says Thorsmark. MODEBRANCHEN. · ISSUE NO 04 · 2020 · 2 0 STÆRK LINE-UP AF SHOWS OG DIGITALE VISNINGER TIL COPENHAGEN FASHION WEEK SS21 Modeugen, der finder sted den 9.-12. august 2020, præsenterer denne sæson 34 primært Nordeuropæiske brands i en hybrid af nye digitale formater, præsentationer og shows. De fysiske shows og præsentationer er stadig en del af kalenderen med brands som Soulland og Mark Kenly Domino Tan, men flere brands - herunder Baum und Pferdgarten og By Malene Birger - har valgt at vise deres universer digitalt med små film og digitale shows. Alt - både digitalt og fysisk via streaming - bliver vist på Copenhagen Fashion Weeks nye digitale platform, der lanceres op til modeugen. CPHFW BRAND LINEUP: 7 Days Baum und Pferdgarten Blanche Birgitte Herskind Brøgger By Malene Birger Carcel Custommade Ganni Gestuz Helmstedt Henrik Vibskov Holzweiler Hope Lala Berlin Lovechild 1979 Malaikaraiss Marimekko Mark Kenly Domino Tan mfpen Munthe Nynne Rabens Saloner Rains Remain Rixo Rodebjer Samsøe Samsøe Selected Skall Studio Soeren Le Schmidt Soulland Stine Goya Whyred

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