modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 16

AF HELLE MATHIESEN ARTIKEL · ARTICLE MODEBRANCHEN. · ISSUE NO 04 · 2020 · 1 6 Copenhagen Fashion Week, CIFF, Revolver og brancheorganisationerne DM&T og Wear har besluttet at flytte modeugen i København til den 9.-12. august 2020. - Copenhagen Fashion Week bliver anderledes end normalt. Nogle aspekter bliver udfordrende, og andre aspekter vil være forfriskende nye og innovative. Fælles for alt og vigtigst: Vi har tilpasset os situationen, og vi er klar til at holde messen på en sundhedsmæssig ansvarlig måde under hensyntagen til alle de nødvendige forholdsregler for at skabe et trygt rum for både udstillere og besøgende, siger Christian Maibom. Revolver vil i august 2020 iklæde alle mærker den samme ”skoleuniform”, naturligvis tilpasset individuelt efter forskellige størrelsen på standen, men med nøjagtigt det samme udtryk. Det betyder, at Revolver tilbyder alle brands ens borde, stole, reoler og skilte. På den måde reducerer Revolver udstillernes omkostninger til et minimum. Revolver har mulighed for Photo: Revolver at udvide med ekstra plads og opdele messen i mindre enheder for at leve op til krav om antal mennesker per kvadratmeter. Der er desuden tilføjet en ekstra dag til modeugen, og for Revolver vil det være muligt at forlænge åbningstiderne. NYE DIGITALE LØSNINGER Revolver er endvidere klar med nye digitale løsninger. Messen har udviklet et digitalt kalendersystem, som i forbindelse med registreringen vil hjælpe både messen og de enkelte mærker med at kontrollere flow og trafik. Revolver har desuden - i samarbejde med Traede - udviklet et digitalt showroom til hvert brand. I det digitale showroom får indkøberne mulighed for at kigge nærmere på kollektionerne inden besøget på Revolver, og indkøbere, der ikke har mulighed for at besøge København og Revolver denne sæson, får chancen for at gennemse messen digitalt. - Vi er stolte af at præsentere en række nye og relevante digitale initiativer, som i kombination med den fysiske messe helt sikkert vil optimere det samlede resultat af Revolver for hver udstiller. Når det er sagt i den tro, at hverken den fysiske eller den digitale løsning kan stå alene. Vi er helt overbeviste om, at det fysiske messe og mødet mellem mennesker og kollektioner aldrig har været vigtigere. På nogle måder vil det være lidt tilbage til de "gode gamle messedage" med mindre oseri og mere reel forretning, hvor ordrer placeres på messen, siger Christian Maibom. REVOLVER: WE’RE READY FOR THE SEASON Modeugen i København bliver anderledes denne gang. Nogle elementer bliver udfordrende, mens andre bliver forfriskende nye og innovative, fastslår Revolvers Creative Director Christian Maibom. Copenhagen Fashion Week will be different than usual. Some aspects become challenging and other aspects will be refreshingly new and innovative, states Revolver’s Creative Director Christian Maibom. SUMMARY Revolver has, together with Copenhagen Fashion Week, CIFF and the trade organisations Wear and DM&T, decided to move the fashion week to August 9 - August 12, 2020. “Copenhagen Fashion Week will be different than usual. Some aspects become challenging and other aspects will be refreshingly new and innovative. We have adapted to the situation and we’re ready to execute in a health-wise responsible way taking all precautions needed to create a safe space for both brands and visitors,” says Christian Maibom. For the upcoming season, Revolver is planning to dress all brands in the same “school uniform”, naturally graduated individually after different sizes, but with exactly the same look. Meaning, Revolver will deliver all brands the same design of table, chairs, shelving’s and signs. This way, Revolver will reduce costs for the exhibitors to a minimum. Concerning the limitations in the numbers of people gathered in one venue, Revolver has the possibility to use more than one venue and divide the crowd into smaller units. Also, one extra day is added to the fashion week, and in addition it will also be possible to extend the opening hours. Revolver is also ready with new digital solutions that will further support the flow of visiting buyers. Revolver has developed a digital calendar system that in combination with the registration site, will help both the trade show and the brands to control flow and traffic and also ensure that Revolver complies with any restrictions on the amount of assembly. Likewise, in collaboration with Traede, Revolver has developed a ‘digital showroom’ for each brand. In combination with the registration site, the buyers are given the opportunity to look into the collections before the visit to Revolver, and buyers who do not have the opportunity to visit Copenhagen and Revolver this season can browse the trade show digitally. “We are proud to present a number of new and relevant digital initiatives that, in combination with the physical trade show, will certainly optimize the overall outcome of Revolver for each exhibitor. That said in the belief that neither the physical nor the digital solution can stand-alone. We are absolutely convinced that the physical tradeshow and the meeting between people and collections have never been more important. In some ways, it will be a bit back to the “good old trade show days” with less browsing and more real business meaning orders being placed and settled,” says Christian Maibom.