modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 14

ARTIKEL · ARTICLE
Focusing
on the
essence of
CIFF
CIFF sætter fokus på salg,
fællesskab og bæredygtighed.
MODEBRANCHEN. · ISSUE NO 04 · 2020 · 1 4
AF HELLE MATHIESEN
CIFF flytter denne sæson sit fokus til essensen af CIFF: Salg, fællesskab
og bæredygtighed. Messen vil styrke de deltagende brands
og sørge for, at både udstillere og indkøbere får en optimal messeoplevelse
i København.
CIFF er kendt for at være et progressivt fashion tradeshow, men denne
sæson er en række innovative projekter midlertidigt sat på pause.
Til gengæld har CIFF’s initiativer inden for bæredygtighed vist sig at
være endnu mere relevante nu end tidligere. CIFF vil derfor fortsat
have fokus på sustainability ved at formidle action-orienteret inspiration
og praktisk viden til indkøberne.
Som en stærk og dedikeret salgsplatform prioriterer CIFF desuden
at samle det bedste mix af brands og indkøbere, så de kan mødes
og interagere samt koncentrere sig om det, der betyder mest for
dem og deres forretninger. Mere end nogensinde før gør CIFF og
CIFF Youth sit bedste for at opbygge den perfekte ramme for en god
messeoplevelse.
Topprioritet hos CIFF er naturligvis også at sørge for udstilleres og
gæsters sikkerhed. For at sikre en tryg oplevelse for alle opfordrer
CIFF til at læse mere om Bella Centers sikkerhedsforanstaltninger
– de ligger online og er selvfølgelig i overensstemmelse med de danske
sundhedsmyndigheders retningslinjer.
SUMMARY
Impacted by the recent events, CIFF decided to shift focus to the
essence of CIFF: Sales, Community & Sustainability. This season is
about what is the most important, strengthening brands and buyers
CIFF shifts focus to the
essence of CIFF: Sales,
Community & Sustainability.
CIFF SHOWROOMS ORDER DAYS
2-14 AUGUST 2020 / BELLA CENTER, CPH
CIFF / CIFF YOUTH / 9-12 AUGUST 2020
BELLA CENTER, COPENHAGEN
and making sure they get the best out of
participating at the trade fair in Copenhagen.
CIFF is known to be a progressive fashion
tradeshow and while prioritizing the essence
of CIFF, other innovative projects
have been temporarily downscaled, as
the focus on sustainability initiatives have
proven to become even more relevant during
the past months. CIFF still wants to
provide buyers with action-oriented inspiration
and hands-on knowledge, with a
focus on the opportunities the current situation
is giving us to develop the fashion
industry. With a growing need from the industry to rethink the way
it works, it’s natural to CIFF to stress the relevance of sustainability.
Being a strong and dedicated sales platform, CIFF prioritize bringing
together the best blend of brands and buyers to meet and interact.
The platform enables brands and visitors to concentrate on what
matters the most to them and their businesses. More than ever, CIFF
and CIFF YOUTH are doing their best to build the perfect frame for
visitors to have a successful experience.
Top priority at CIFF remains the security of exhibitors and guests. In
order to secure a good experience to all visitors, CIFF invites visitor
to follow CIFF’s security measures online.