modebranchen.NU buyer's magazine NU no 4 July/August 2020 | Page 92

ARTIKEL · ARTICLE
SCANDI
FASHION
& DESIGN
FOR KIDS
EO
Scandinavian fashion and interior brands have
a common expression where quality and Nordic
simplicity go hand in hand. This is also the case for
brands for children.
In the Nordic region we are in front when it comes to
sustainable elements.
For the new season, focus is again on sustainable
initiatives, harmonious colour compositions and
choices of materials with focus on quality and
durability. The products must be able to last for more
than just one season, both fashion wise
and in a prioritization of good qualities.
NU has selected a range of inspirational
photos from Nordic furniture, crafts and
clothing brands for the little ones.
This theme reflects that retail stores and
online platforms have focus on creating
a specific lifestyle universe, a unique look
and an inspiring atmosphere rather than
on focusing on specific product groups.
MÜSLI
MÜSLI
WHEAT
MODEBRANCHEN. · ISSUE NO 04 · 2020 · 9 2
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