An example of this is American Apparel’s investment in American-made & sweatshop free production, along with evidential marketing material such as their ‘Sweatshop Free Stories' video clips which exposed to consumers exactly how their garments are made, where they’re made and who by.
Personally, I know a lot of people that are willing to pay extra for something of great quality that they know has been ethically sourced- although companies consider the loss of profit when investing in a more sustainable supply chain, they should be willing to take this fall and move forward in order for our industry to be taken seriously as well as having basic human decency and having respect and concern for our environment, people and animals.
Click the logos below to take a better look at these brand's actions for sustainability.