The Numbers
Total Adults
85,000
Pass Through Rate
5
Total Potential Reach
425,000
Engagement frequency...
3x's /wkly
Finances
Median age
35
Median HHI
$93,000
Median Home Value
$132,000
Avg # Of Children in household
2+
Average age of kids
6
Distribution
Targeted EMarketing
45%
Digital Channels Marketing
50%
Direct Marketing
5%