3
The Asian
Mobile
Consumer
Decoded
17th Sep 2013
Smartphone penetration in the
Asia-Pacific region is booming. In
fact, penetration in a number of
markets in the region is approaching
saturation point, having already
eclipsed penetration levels in the U.S.
and many European nations.
While Nielsen expects the growth in
ownership of connected devices to
begin leveling out, consumer use of
these devices will continue to evolve
and expand, presenting vast opportunities for organizations to engage
with consumers on an almost ubiquitous platform. It’s therefore becoming more critical than ever for companies to develo ???????????????????)????????????????????????)????????)????????)?????)??????????????????????????)?????????????????)?)?????????)???????????)??????????????????????????)??????????????????????????)????????????????????????????)?????????????????????????????)??????????????????????%??M????????????????????????????????)????????????????????????????)???????????????????????????)???)????????Q????????????????)???????????????????????????????????????????????????????????)??????????????????????????)????????????????????????e????)?????????????????????????????)??????????? ??????????????????)?????????????????????????????????)????????????????A?????I??????)%?????A??????????????????????????)????????????????????????)?????????????????()????()Y?????????????????????????????)???????????????????????????)???????????????????????)???????????!????-????????M?????????
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