Indian Mobile
Internet Users
To Touch 164.8
Mn By 2015:
KPMG
The number of people surfing the
Internet using mobiles in India, the
world's second largest mobile
market after China, is set to touch
164.8 million by 2015, a report by
global consultancy firm KPMG said
today.
KPMG's 'The SMAC Code -- Embracing New Technologies for future
business' report further revealed that
Indians hooking on to social
networking sites provides opportunities to firm's for using social media to
engage customers, brand building,
product launches, etc.
"The mobile Internet users in the
country are expected to grow from
4.1 million users in 2009 to 164.8
million in 2015 at a CAGR of 85 per
cent," the report revealed.
2
24th Sep 2013
India has emerged as the second
largest mobile market globally,
behind only China. With over 870
million mobile subscribers, businesses are jumping the opportunity, it
said.
"Enterprises are increasingly leveraging social media for customer
engagement and brand building, as
more and more individuals are
becoming active Internet users and
using social media," it added.
"Indian Internet users are also
increasingly using social media,
which in turn is providing opportunities for enterprises to leverage social
media strategy for engaging with
customers, brand building, product
launches and for knowing their
customers," it added.
Besides, the proliferation of smart
devices and rising mobile Internet
usage has supported growth of active
Internet users in the country, KPMG's
report said.
The social media usage is primarily
driven by the rising number of active
Internet users, who are accessing
Internet through host of devices, it
said.
source
"Social media platforms are not only
restricted to the social networking
sites such as Facebook and LinkedIn,
rather extended to various forms of
social media including YouTube,
blogs, social bookmarking, geo-location sites and daily deals," it added.
On the global social media scene,
KPMG said: "The social commerce
market is forecast to reach USD 30
billion by 2015. Leading global
retailers are spending between
20-25 per cent of their advertising
budget on social media channels."
Nearly 90 per cent of the top global
banks use social networking to
achieve customer engagement, it
added.
Mobile technologies can be used
to cut the cost of a financial transaction by up to 80 per cent, it said.
As the social media modes differ, so
their application and priority from
business to business. Moreover,
changing business dynamics influences enterprise decision to select a
social media platform, the report said.
http://economictimes.indiatimes.com/news/news-by-industry/telecom/indian-mobile-internet-users-to-touch-164-8-mn-by-2015-kpmg/articleshow/23004269.cms
HUNGAMA MOBILE