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MOBI NEWS
Sept 2013 Update
Top Stories
ALL Images used are for representation purpose & internal use ONLY .
Indian mobile Internet users to
touch 164.8 Mn by 2015: KPMG
3G Users To Touch 272 Mn
By 2017
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pg 4
Mobile VAS Market Likely
To Reach `29,900 Cr By
Year-end
20th Aug 2013
The mobile value added service (MVAS) market in the country is expected to
grow 15% to reach `29,900 crore by the end of this year, mainly on the back of
rising adoption of mobile internet, says a report.
"The market size for MVAS in India was estimated at `26,000 crore in 2012...
Further, for 2013, this is estimated to reach `29,900 crore, a 15% growth
year-on-year," a report by industry body IAMAI-IMRB on MVAS in India said.
The report said MVAS for consumer segment is likely to reach `29,300 crore
and that of enterprise segment is expected to go to `600 crore by the end of
2013.
MVAS adoption in India is currently happening on two fronts, which
include availability of low priced smartphones and falling 3G rates, it
added.
"As more and more smartphones are coming under the sub - `5,000 category, more and people are getting acquainted with their capabilities and
using them more...We are witnessing a price war in 3G rates, where the
rates slash has been to the tune of 100%," it said.
The report, however, mentioned that the consumer segment of MVAS is
also facing challenges at multiple ends such as stricter Trai regulations,
poor data networks and non-availability of content.
"The Trai had brought into effect a regulation on July 10, 2013 that required
operators to setup a mechanism for double confirmation of VAS
requests...It is expected that this will lead to denials of renewals as well as
first time requests, resulting in losses to the operators," the report said.
"The consumer segment comprises of 98% of the MVAS market revenue in
India. The rest belongs to the enterprise segment which is still in its nascent
phase but is poised to see a rapid growth in the near future," it said.
source
http://www.business-standard.com/article/economy-policy/mobile-vas-market-likely-to-reach-rs-29-900-cr-by-year-end-113082000531_1.html
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