Mobileocity Marketing Profit From Mobile App Marketing | Page 12

Cloud-Based Marketing

“The next step up is Cloud-Based Marketing”

"A company that builds a loyal social following has a built-in army to promote their
content, day in and day out. That content will get shared, get links, send social
signals…all of which can't be a bad thing." ~ Wil Reynolds, Founder, Seer Interactive

Benefits of Cloud Marketing
Reduced cost of marketing materials – Companies no longer have to pay for
printing costs or buy expensive advertising time.
Reduced costs of distributing marketing materials– Online marketers don’t have
to pay to send catalogs or newsletters through the mail. Digital formats offer fast and
cheap ways to communicate with customers.
Less wasted marketing materials – Advertising is produced only when it is needed.
Unused mailers and signs don’t sit around collecting dust. Once a particular
marketing campaign is over it is simply erased from the net.
Increased customization – The web has opened all kinds of new interactive
mediums for advertisers to place marketing in. This flexibility allows for more
focused, relevant, and effective advertising.