Other one-to-one engagement tips
In their own words: It makes sense to ask individuals
to put into their own words what the consequences
would be for them of them being involved in a crash or
losing their licence as a result of distracted driving. This
involves a different, more personal, thought process to
just being asked of they can state the size of the fine or
the number of points the offence attracts.
Read the signs: Wherever you encounter someone
one-to-one, there are likely to be signs that tell you
something about that person’s situation. These can
be clues as to what kind of information or framing of
the message will have most resonance for them. For
example, a person with children or with ‘Baby on Board’
signs, or child seats in their car, may be more receptive
to messages about who needs them to get home safe.
Someone who is driving a company vehicle may be
more receptive to messages about the consequences
of losing their licence. It’s a basic form of profiling, but
one that may help you to select the most appropriate
message, and is based on the transtheoretical model of
behaviour change 1 .
Fear of Missing Out: Research tells us that young
people, in particular, are prone to using their mobile
phones while driving to stay socially connected².
Someone who seems to be showing these
characteristics might be engaged by conversations
about ‘missing out’ on a future with their friends, doing
all the things they have planned - all for the sake of
‘missing out’ on someone’s latest Instagram post of
their dinner.
¹ Prochaska, J.O., 2013. Transtheoretical model of behavior change. In
Encyclopedia of behavioral medicine (pp. 1997-2000). Springer, New York,
NY.
² Oberst, U., Wegmann, E., Stodt, B., Brand, M. and Chamarro, A., 2017.
Negative consequences from heavy social networking in adolescents:
The mediating role of fear of missing out. Journal of adolescence, 55,
pp.51-60.
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