Case Study: Message Not Delivered
continued...
Mobile:Engaged impact
The Message Not Delivered team were extremely receptive to the idea of evaluation, but, like many projects,
were a little unsure how to go about doing this. We started off by asking the team to think about what they
wanted to know, and what they hoped they were achieving, so we could help them answer the specific
questions that concerned them. This allowed for us to help design an approach that was realistic given
the capacity and budget constraints, the specifics of the context in which it was to take place, and the
characteristics of the participants. A number of survey instruments (‘before’, ‘after’ and ‘follow-up’) were co-
produced by the Message Not Delivered team and the Mobile:Engaged team to aid understanding of attitudes
and behaviours. The team were given the tools to conduct the evaluation themselves, and analyse the data as
they wished.
“It has been really useful and interesting
working with the Mobile:Engaged team on
this project.”
“The post-show questionnaires have also
given us an insight into particular parts of
the performance that have resonated with
the audience. This is important feedback
for us and something that is not always
able to be captured during the workshops.
It has shown us that the documentary
voice overs in the piece have an impact on
the audience and proves how important
those real voices are.”
“The questionnaires that have been created have
given us insight into the perceptions young people
have about the use of mobile phones and driving.
It’s quite clear that young people understand the
dangers of this and what we want to achieve is to
give them strategies to be able to use if they find
themselves in a dangerous situation.”
Mobile:Engaged
Engaged with Driving Change
The Message Not Delivered team are happy to be contacted if you have any questions about the approach:
• Sue Moffat Director New Vic Borderlines - smoffat@newvictheatre.org.uk
• Rachel Reddihough Project Manager – New Vic Borderlines - rreddihough@newvictheatre.org.uk
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