Groups of Interest:
Employees
There are many ways that you may naturally
interact with people who drive to, or for, work as
part of your approach, but sometimes this group
may appear to be a good target for a specific
intervention.
If you have collected data regarding reasons for
offending and found that many drivers use a mobile
phone while driving (whether handheld or hands-free)
as a result of work pressure or for other employment
reasons, you may choose to focus upon people who
drive, and work, as a group of people and develop your
approach based upon that.
Similarly, if you have found a particular issue with
mobile phone use by drivers in those employed by
certain companies, you may decide to focus your
approach on those organisations specifically.
Alternatively, it may be that you have found a
considerable amount of van or lorry drivers to be
featured in KSI or collision statistics and that you are
reaching out to groups of employees in an attempt to
tackle that.
Whatever the reason for these groups to be the target
of your intervention, there are ways that those groups
can be engaged with that, we think, will enhance the
likely effectiveness of that intervention.
How can I find out more about who I should be
targeting my intervention on?
On pages 9-12 we explore the different sources of
data on who is most at risk, and where you can get
access to that data.
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