Imagery
Below, we have provided some ideas for images that we feel are more likely to be seen as relevant (or not) – and
hence to be taken to represent relevant messages (or not). This is based on our own experience and work with
innovators as part of this project.
Vehicles, mobile phones, roads, fashions and behaviours should all be contemporary. This can be challenging with
some forms of content, such as costly film inputs, but is entirely practical for inputs such as presentations, plays,
social media campaigns or website resources.
Images that may be more likely to resonate with young
people - Images that may be less likely to resonate with young
people -
• Those showing a range of mobile phone uses,
such as social media updating or the use of sat nav
functions,
• Those that depict young people of a similar age
range involved in mobile phone use while driving,
• Mobile phones that are the most recent models,
• Images using geographical areas or roads that they
know/use and vehicles that they are likely to own/
use,
• Those showing contemporary fashions. • Images showing the use of devices that are not
contemporary (such as those that look more like a
calculator or walkie-talkie than a mobile phone
today),
• Those only showing handheld use or actions that
young people no longer frequently use a mobile
phone for (including the social networks no longer
frequently used by young people),
• Vehicles such as 7-seaters, family cars or that are
unrealistically valuable
• Those showing a range of offences being committed
(allowing any consequences to be attributed to ‘other’
offences such as non-use of a seatbelt).
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