Mobile:Engaged compendium Mobile:Engaged compendium | Page 30

Know your audience Whilst you may have identified that you may want to target young drivers, you might want to be even more specific than that and think about specific age groups, about gender or about localities for example. Schools and colleges are a good place to find some - but not all - young people. Some won’t be in education, some will be older than compulsory education age, and some might be better reached as learner drivers than as students more generally. If you are hoping to interact with young drivers via their school or college, try to find out as much as you can about the environment, the context and the curriculum. Your intervention will only be one of a number of activities the audience is involved in in a single day. It might also be the case that the audience has recently had another form of intervention on the topic, or has already seen one innovative and groundbreaking production that day! It’s also worth knowing if the group are preoccupied with revision, for example, or if someone in (or known to) the group has recent experience of a crash. All these contextual factors may make your message more or less likely to be received. Designing the best intervention for those who need it should mean looking at the research evidence about young drivers (and there is plenty), but it should also mean talking to the people who know them best 1 . Consider piloting your intervention with a group of young people, or showing it to teachers or youth workers who will be able to give you feedback on your method, message and approach. Recent research suggests that interventions aimed at this group may fail because they lack BCTs (see p22). The review of projects and their outcomes found evidence about the effectiveness of goal- setting; self-monitoring of behaviour; providing information on consequences; social support; providing instruction, and providing feedback on performance 2 . The full review is available via www.roadsafetyobservatory.com Assailly, J.P. (2017) ‘Road Safety Education: What works?’ Patient Education and Counselling, S24-S29 Sullman, M. (2017) Young Driver Safety: A review of behaviour change techniques for future interventions RAC Foundation.Available at http://www. racfoundation.org/assets/rac_foundation/content/downloadables/Young_ driver_safety_a_review_of_behaviour_change_techniques_for_future_ interventions _MSullman_March_2017.pdf 1 2 30