Accessible Academics:
Dr Fiona Fylan
I am a Health Psychologist who applies health psychology and behavioural
insights to understanding behaviours such as transport choices, driver
behaviour and how to change it, sustainable behaviour, and how to design
services around user needs. My projects include identifying how to stop
drivers speeding, exploring barriers to reducing car use, understanding
why people drive when they can’t see clearly, and identifying how to
increase the uptake of screening tests for conditions such as breast and
bowel cancer.
Fiona says…
“Behaviour change doesn’t
need to be complicated:
with
a
little
bit
of
groundwork and some
good advice, you can
design a behaviour change
intervention and produce
evidence of the effects that
it has.”
I am the academic lead for UKROEd, the organisation behind the UK’s
driver offender courses such as the National Speed Awareness Course for
speeding motorists and the Your Belt Your Life e-learning course for people
caught not wearing a seat belt. I have worked with several organisatons to
help them develop interventions for drivers, both in the public and private
sector. I have undertaken policy research with several local authorities and
government departments, including the Department for Transport, the
Department for Education, and the Department for Work and Pensions. My
previous experience has given me skills in quickly developing excellent
working relationships with research stakeholders, which means that I
can work with them to share information, plan the most efficient and
cost-effective means of collecting data, and feed back the results in an
engaging and accessible manner.
Contact Fiona:
Email:
fiona@brainboxresearch.com
Expertise:
•2 Designing and evaluating intervenions to change behaviour
•2 Training on Psychology
•2 Behaviour Change
•2 Research Methods and Data Analysis
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