Accessible Academics:
Dr Shaun Helman
Chief Scientist, Transport Division, TRL
I am an applied cognitive and social psychologist working on road safety,
behavioural change, and wider transportation issues.
Fundamentally, my research interests are focused on people in the
transport system. This includes everything to do with understanding
how people use transport, how they can be encouraged to change
their behaviour, and how the transport system can be designed to more
adequately reflect people’s needs. My historic work (and that of TRL) has
focused on safety, behaviour, and evaluation.
Specific areas include vulnerable road users, driver behaviour, cycling,
motorcycling, conspicuity and visibility, young and novice drivers,
work-related road risk, distraction, impairment, and Human Factors
design in transport. More recently my focus has shifted to encompass
ultra-low-emission vehicles, autonomous vehicles, and future
technology needs.
Contact Shaun:
150
Email: shelman@trl.co.uk
Expertise:
•2Psychology
• Behaviour
• Behaviour Change
• Human Factors
•2Driving Simulation
•2Evaluation
•2Autonomous Vehicles
•2Electric Vehicles
Shaun says…
“My job is to help take your
great ideas and fine-tune
them in line with what we
really understand about
human behaviour. I hope I
can help.”