Accessible Academics:
Professor Alan Tapp
I work in something called social marketing. This is a specialist area of
marketing that examines how marketing and promotional techniques can
be used to influence and change behaviours. There are many behaviours
that we try and work with. The idea is that human behaviour can be
influenced for social good – for example to encourage more healthy
everyday habits and so on.
One key issue is road safety and behaviours within that broad area include
drivers and the way they drive. So I have conducted research into how
advanced driving techniques might help reduce collisions; attitudes to
speed limits and how these attitudes can be influenced, and so on. I also
work specifically on 20mph limits (driver compliance) and finally in this
space I have done a lot of work on cycling and cyclists.
Contact Alan:
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Email: Alan.tapp@uwe.ac.uk
Expertise:
•2Driving
• Speeding
• 20mph
• Cycling
Alan says…
“Everything I do as a
researcher is aimed at
helping policy and practice.
Most of my work is directly
funded by professional
bodies or by government
departments.”